Loyalty programmes, promotions and engagement mechanics in one platform. With ATLAS, you create personalised journeys across digital channels and physical stores, connect your data and measure results with AI support.
One connected layer for loyalty, activation & intelligence
Here’s what’s happening across your activities.
Some of the brands we have created experiences for
ATLAS® is TAG’s proprietary platform for building, orchestrating and measuring loyalty and engagement experiences. Create your touchpoints, engage your audience and keep data and interactions connected.
Build branded sites, landing pages and personalised journeys with the widget-based CMS, connected to your other touchpoints.
Combine points, missions, quizzes, instant wins and rewards. Choose benefits and mechanics for your audience, from a single activation to an ongoing loyalty programme.
Referrals, user-generated content, surveys and recognition turn participation into an ongoing relationship, beyond the purchase.
Adopt ATLAS as a complete platform or integrate the capabilities you need into an existing programme. Combine modules and evolve the experience while keeping data and results connected.
Design loyalty journeys, reward mechanics and participation experiences that make the relationship with your audience more meaningful over time.
MAIA is ATLAS’s virtual assistant. It helps users find their way, answers questions and supports participation, reducing the load on your customer care team.
Discover MAIA in a demo ↗The catalogue shows the available rewards and the points needed to claim them. Would you like to explore your options?
ATLAS is designed to work across existing marketing, commerce and business systems. Connect the sources and touchpoints that matter to your use case.
Discuss your ecosystem ↗Integration scope depends on the systems, APIs and requirements of each project.
Bring preferences, interactions and purchases into the customer profile.
Build segments and benefits around interests and behaviour.
Connect events and behaviour to rewards, notifications and automated communications.
Bring touchpoint data into a shared view. Use dashboards and AI-supported analysis to compare initiatives, understand behaviour and identify your next opportunities.
Understand how audiences interact with campaigns, content, loyalty journeys and experiences.
Read coupon usage and promotional response in the context of the activity.
Compare performance across points of sale, areas and relevant transaction signals.
Combine the right capabilities for your category, channel and commercial objective.
Loyalty, e-couponing, cashback and pharmacy activation.
Promotions, contests, reward mechanics and receipt validation.
Omnichannel engagement, coupon performance and customer signals.
Sales-force incentives, gamification and network performance.
Burger King, Plasmon, Mastercard. Three brands, three visual languages and three experiences built with ATLAS. The CMS adapts to each project’s identity and objectives.
Original screens from delivered projects.
Loyalty programmes and promotions involve data, people and complex processes. With Atlas, security, governance and control are considered from the outset — not added at the end.
From consent management to DPIA assessments, initiatives are designed with data protection requirements in mind.
GDPR · DATA GOVERNANCETAG · Diemme Marketing S.r.l. holds ISO 9001 and ISO/IEC 27001 certifications for quality and information security management.
ISO 9001 · ISO/IEC 27001Reviews and penetration testing help assess the reliability of the platform and its integrations.
WAPT · PENETRATION TESTINGRoles, user profiles and integration approaches are defined around each organisation's operational needs.
ROLES · PROFILES · INTEGRATIONSLet’s explore how ATLAS can connect your customer experiences, promotional mechanics and marketing intelligence.
Book a demo LOYALTY · ENGAGEMENT · PROMOTION · INTELLIGENCE